Sunken Eye View

Jog on a gorgeous day with Binder.

8 Texts

"Very few terms have been used so habitually and carelessly as the word ‘experiment’. In the field of graphic design and typography, experiment as a noun has been used to signify anything new, unconventional, defying easy categorization, or confounding expectations. As a verb, ‘to experiment’ is often synonymous with the design process itself, which may not exactly be helpful, considering that all design is a result of the design process. The term experiment can also have the connotation of an implicit disclaimer; it suggests not taking responsibility for the result. When students are asked what they intend by creating certain forms, they often say, ‘It’s just an experiment…’, when they don’t have a better response."

Ephemeral Expressions

The written word, unlike the spoken, is static and unchanging. Printed words retain their documented sameness, unlike the words of our memory, which are malleable. It is language’s poetic nuance and potential for abstraction and interpretation that gives it depth and substance. Writing has allowed us to pin down, revise and craft words, allowing expression, symbolism, abstraction and revisitation.